Presentation. Keanu Reeves branded fragrance

To   Ben Gorham


Dear   Ben,


In a year, in 2019, the third part of the “John Wick” movie is coming.

Starring Keanu Reeves.

The movie was a big success (it’s already called the most successful after “Matrix”) and the trequel release is tied to a huge expectations by the audience.


What could be better than launching a signature perfume? I think you will agree with me that it’s a wonderful idea, Ben !

As far as I know, your brand doesn’t cooperate with any celebrity at the moment. Why don’t you start with Keany Reeves?

It is not a coincidence that I am addressing your company. Reeves is called the strangest Hollywood actor (in a good way, of course).

He neither looks nor acts like the most part of the famous people.

And the fact that Byredo fragrances are fundamentally different from all other perfume brands is symbolical:

the one-of-a-kind actor launches one-of-a-kind fragrance unlike the most traditional perfumes.

Many celebrities release fragrances with their names on them – Jennifer Lopez, Antonio Banderas etc. – and they are very popular despite the fact they are launched without any connection to any movie.

And here’s a wonderful opportunity to combine the launch of the fragrance with the long-awaited release of the 3rd part of the “John Wick” movie!


Below, I include the concept of the perfume.


PERFUME


1) TITLE

OKEAN by Keanu

“Okean” means “ocean” in Russian. This word marvelously sounds like Keanu’s name, by analogy with “Glow by JLo” (perfume by Jennifer Lopez). Don’t you think so?


2) PACKAGE DESIGN

I used one of Reeve’s past photos for the idea of the package  ( I attached the sample together with the copy of this email).  I understand that the actual package should have his newest photo of course.

But this old picture surprisingly well conveys the spirit, idea, and atmosphere of the fragrance.
You don’t even need to change anything for the updated photo because it fits so perfectly. It is possible to just copy this photo taken 20 years ago.

The same perspective, the same tilt of his head, even the same shirt and these Indian beads.

It’s symbolical when you see the young man’s hair waving in the breeze because “Keanu” is translated as “wind”.

By the way, the package design with the old photo can be used for launching the 2nd fragrance (the 2nd fragrance by Jennifer Lopez was released in a year after the 1st one).

And the fact that Keanu is young on that photo says that the fragrance is finer and more exquisite than the previous one.

No one has ever done this before! No one has ever launched a fragrance in retrospective, using the photos of the past years!


«I am the ocean. And fish tickle me from within…» -

I think this haiku describes the true self of Keanu – the man who is often self-absorbed – as best as it can.

This is also something done for the first time – I can’t remember anyone who’d write haiku on a perfume package.


 It will be something new and outside-of-the-box, dear Ben, don’t you agree with me?


3) FRAGRANCE

Of course the “OKEAN by Keanu” be Byredo should fully match the DNA of Byredo:

fragrance of the frost, snow, clay, summer garden after the rain, clean hair, freshly cut boards or even the scent of the linens carried inside the house after frosty air drying

- or any inspiration you are following when creating your fragrances.

As one of the versions, the “OKEAN by Keanu” can even have a unisex fragrance for both him and her,

on the model of your Byredo Rose Noir fragrance.



       4 ) BOTTLE


Nothing new must be invented as a bottle for the “OKEAN by Keanu” – the standard bottle of the Byredo fragrance is perfect.

Have a look at the bottle of  M/Mink – it looks as if you’ve just taken the “OKEAN by Keanu” out of the box, only forgot to change the label.

It complements the package so perfectly (I have attached the photo of the bottle).



And using “Keanu Reeves” brand you can sell almost anything, even the scent of the burnt matches. I hope you agree with me on that.

This is the thought I wanted to get out to you, dear Ben. I will be so happy if it sparks your interest.


With best regards,

Anatoly Dneprov,
CEO  GREEN CREATE GROUP COMPANY,  Russia