2425 AD

- Sis, Look what I have found 

- What is it? 
- I don’t know. Have never seen it. Come, take a look.
- It’s an old notebook, idiot, made from the trees. I saw it in our history class; Professor McDonald showed us. Didn’t you have the same class? 
- History class? Are you kidding? I never understood why we had this class at all. 
- They say: learn human history to not repeat the same errors.
- Nah… the whole concept is false. What errors? Everything is written in the “Rules.” You don’t follow the rules? For that you also have Rules. Have you ever seen at least one example, only one, that was not covered by Rules? 
- Wait a second.
- No, first reply: have you ever seen at least one example that was not covered by Rules?
- No, I don’t. 
- Then, what errors should we avoid? It’s enough to follow the Rules, Sis. Why study history? Why bother? 
- I cannot explain, but you are wrong.
- Yes, yes, little Princess “I know it all.” So, what is this notebook? What is inside?
- It’s dated, year 2014???? Oh my God. Interesting. It’s a Diary of our great-great-great-grandma. 
- No way, read it!!!

“Tuesday, 13th November 2014. 
Hi, it’s late evening here in Turin. Today we had a supplier convention, where I was presenting the supplier’s service level. It went pretty well. I love the phrase I found and used during the presentation: you cannot improve if you cannot measure.”

- I told you, Sis. Grandma knew it back 1000 years ago. Rules are the result of hundreds of years of evolution. They studied history, measured whatever supplier service level is, and put it all in AI and Rules were created. Simple. 
- I cannot believe it's so easy. You know, our professor sometimes talks about the “soul.” However, there is not a word about it in the Rules. 
- Soul? Please, don’t start again. 
- I am just thinking out loud, ok?  
- If it’s not in the Rules, it doesn’t exist. Let’s be practical. What is this “soul”?
- It’s a feeling; it’s inside us.
- Is it in the stomach, in the head, or in the heart? Or maybe it’s between the heart and the stomach? 
- I don’t know.
- So, we are saying that the soul is something that cannot be seen and has no exact location in our body. Is that right? 
- …
- Sis? is that right?
- Let’s do it the other way around. Let’s take the example of broccoli.
- Gosh... now it’s about broccoli… How exactly have we arrived to the broccoli?
- Don’t interrupt. Rules say its good for health to eat broccoli. What are your thoughts about broccoli?
- You know, I hate broccoli, but I eat it because it’s written it’s good for our health.
- Describe it in detail. 
- Ok, whenever I see a plate of broccoli, I recollect how much I hate it. 
- Describe what is it your “hate”
- I don’t know, I feel it inside, maybe voices inside of my head. Stop it; I sound ridiculous.   
- Mhm, so we are saying it’s a feeling inside us without knowing the precise location, maybe in the head. 
- Don’t push words out of my mouth. 
- It exists because you have this feeling every time you eat it. And yet it is not in the Rules. 
- Look, I have to go; I don’t have time for broccoli. Love you. 
- Go go, Soldier of the Order. 


Maybe Grandma was right; if you want to improve, you have to measure. What if the soul doesn’t need to be improved?